I enjoy picks that are thick and solid, which Chicken picks obviously are. The pick in question has a great, raspy attack that I have a hard time reproducing with other picks. Compared to this pick most picks have a "plasticky" attack that I don't enjoy.
I also seem to have an easy time picking with precision and sweeping.
Grip: The matte finish combined with embossed print provides great grip. I've never had the pick slip out of my grasp. I nocked off a star because Dunlop Flow picks, for example, have even better grip.
Durability: I've used the same pick for 10 months now and it's just starting to show some slight wear on the tip.
Quality: The pick is worth the money, great durability, playability and it actually affects my tone (positively in my opinion).