This the most endurable and reliable pick I have ever played with so I stopped looking for other brands a long time ago. I abuse my picks and strings more than average and I used to wear out one pick per gig. I then discovered this one and I have gone three weeks on tour, playing basically every day for a full hour, with the same pick. I have a hard time thinking I am the only one who has come to this conclusion so I think I don't have to go into more detail, just buy this sucker and blast away, kids!